The challenge facing journalism? Do the job better:
eight in 10 Americans think the news media are important
to democracy, only one in three have a very or somewhat favorable view
of the job journalists are doing.
And for a rising percentage of
the public, the news media are not doing a good job separating fact from
fiction. In 1984, the number was 42 percent; in the current survey,
it's 66 percent.
The public was evenly split on a core question: Who is primarily responsible for
making sure the public gets accurate and politically
balanced information? Half said the
news media and half said individuals themselves.